World Traveller Media is a multiple travel media that incorporates
World Traveller Magazine, World Traveller TV programmes, World Traveller
iphone and Android Apps, World Traveller website and Members’ Club and
had been founded in 2000.
The feature on Sri Lanka is spread over 60 pages out of 208 pages. Out
of 593600 copies printed, in Shanghai alone 120,000 copies are
distributed with 68,000 through subscription, 35,000 distributed to
public places such as libraries. Estimated readership are in the age
group of 28 to 40 yrs.
It features Southern half of Sri Lanka, covering Kandy, Nuwara Eliya
and Galle Areas. It recommends a travel route, top 10 of must go places,
must buy items, must eat food, spices, must do things, restaurants,
hotels, etc.
The publication is a result of a tour made by a team from World
Traveller Media Group in December 2012 to Sri Lanka which was arranged
by the Consulate General of Sri Lanka in Shanghai as well as provided
guidance and support material. Local arrangements were handled by
Olanka Travels and gratis air tickets provided by SriLankan Air.
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