Embassy of The People’s Republic of China has placed honor on Sri Lanka Tourism by declaring them as the winner of the prestigious award for “most friendly government institute worked with China in year 2013”. The award was received by Mr. Bashwara Gunarathna –Chairman of Sri Lanka Tourism from H.E. Ambassador of China Wu Jianghao, in a grand ceremony recently held at BMICH-Colombo parallel to Chinese New Year Celebrations.
The "Happy Chinese New Year Art Performance" held at BMICH was graced by the presence H. E. President Mahinda Rajapaksa ,Hon. Prime Minister D.M. Jayaratne, Hon. Minister Maithreepala Sirisena , Mr. Lalith Weeratunga –secretary to the president . "Top 10 Sri Lankan Partners", "Excellent Construction Projects in Sri Lanka" and "Excellent Sri Lankan Staff" were awarded to the contributors for China-Sri Lanka cooperation at the Celebration. Colorful and diverse performances were staged by staff from both Chinese and Sri Lankan companies, local Chinese entities and Chinese Embassy at this occasion. Sri Lanka Tourism won the award for excellence formulating a novel tourism strategy for China during year 2013 and partnering and collaborating with Chinese authorities to gain their maximum contribution to successfully implementing the strategy in the Chinese market.
Sri Lanka Tourism carried out several major promotional campaigns in China by identifying it as a major emerging market. The strategic promotional campaigns of Sri Lanka Tourism were designed on the instruction and direct guidance of the Minister of Economic Development, Hon.Basil Rajapaksa, and secretary to the Ministry of Economic Development Dr.P.B.Jayasundara, using innovative tools and methods which were far away with traditional promotional methods executed previously. Accordingly, Sri Lanka Tourism carried out aggressive mega promotional campaigns in many emerging markets including China in year 2013 in order to increase awareness, product knowledge on the destination.
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